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The Tourism Authority of Thailand (TAT) hosted a high-level delegation from Bhutan’s Department of Tourism (DOT) and the Association of Bhutanese Tour Operators (ABTO) from 20th to 23rd June.

This field visit is seen as a significant step toward deepening cooperation in sustainable tourism between the two nations.

The delegation explored Thailand’s sustainability practices at both policy and community levels, marking a key milestone in the Thailand–Bhutan sustainable tourism partnership.

Likewise, the visit reinforces both nations’ commitment to responsible tourism and sets the stage for stronger collaboration under the Two Countries, One Destination framework that is geared towards shared learning, joint product development, and meaningful travel experiences rooted in sustainability.

This latest collaboration builds on earlier engagement at Thailand Travel Mart Plus (TTM+) 2025, held from 5th to 7th June in Khao Lak, Phang-nga, where Bhutan participated alongside Greater Mekong Subregion (GMS) countries. 

This event laid important groundwork for continued progress under the shared vision of the two nations.

An insightful opening

The programme opened with a welcome meeting led by TAT deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai.

She was accompanied here by executive director for ASEAN, South Asia, and the South Pacific Patsri Permwongsaenee, executive director of tourism products Eblarp Sripirom, and Santi Sawaengcharoen, deputy executive director from the office of the TAT governor.

TAT presented Thailand’s strategic direction for sustainable tourism in alignment with international benchmarks and the Global Sustainable Tourism Council (GSTC) standards. 

The session included case studies of Thai businesses recognised for environmental and community-based initiatives, including The Westin Grande Sukhumvit, awarded the Green Hotel Standard Plus certification for 2024–2027.

A hands-on experience

From 21st to 23rd June, the delegation visited Nan province to explore practical models of sustainable tourism. 

They met with Wilaiwan Budasa, Vice Governor of Nan, to discuss regional cooperation and inclusive tourism development. 

The programme featured visits to recognised hospitality and tourism businesses, including Nan Boutique Hotel and Resort, Cocoa Valley, Saengthong Resort, and Pupakannapua, each certified under schemes such as the Thailand Tourism Awards, Sustainable Tourism Acceleration Rating (STAR), Tourism Care, Green Restaurant, and Green Hotel. 

These visits facilitated valuable knowledge exchange on eco-friendly operations, cultural preservation, and community-based tourism.

A guided tram tour of Nan Old Town, recipient of the Green Destinations Gold Level award, Thailand’s first recipient of the honour in ASEAN, and the only one in Asia in 2025, highlighted the town’s leadership in creative and sustainable urban development.

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