Before the next era of TikTok and its clones overwhelms you, it helps to know how we got here and how to run the other direction. As an elder millennial, I’ve tried to avoid TikTok because of its documented brainrot potential and despite the fact that it means missing out on an endless supply of fun and strangely specific memes. But somehow, little short-form vertical videos keep finding their way to me.   Whether they’re on Instagram, Netflix, or Pinterest, swipeable smartphone-shaped videos have taken over the internet. They’re also showing up in places you wouldn’t expect, like Spo...

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