We just crossed the halfway point for 2025 and already Cunard’s 2027 launch is off to a fast start. 

The cruise line reported a 55 percent increase in nights booked during the first week of its 2027 program release compared to the same period last year.

And much of that momentum comes from both the UK and North American markets, where bookings rose nearly 50 percent and more than 100 percent, respectively.

“We’re delighted with the response to our 2027 launch,” said Katie McAlister, president of Cunard.

“It’s wonderful to see so many guests choosing to sail with us, and the rise in bookings show just how much people continue to value the Cunard experience,” she added.

Cunard says interest in its top-tier accommodations has been particularly notable, with bookings for its Queens Grill and Princess Grill suites more than 100 percent over last year’s launch period. These premium accommodations include butler service, access to private dining, and space that reaches over 2,000 square feet.

Said McAllister, the bookings “tell us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special.”

Transatlantic crossings aboard the 148,528-gross-ton Queen Mary 2 also continue to be one of the 185-year-old line’s most popular offerings.

This isn’t the first time Cunard has reported record-breaking bookings either. By June 2024, the cruise line broke its booking records after launching its newest ship, the Queen Anne in May. The 2,996-guest vessel, which set sail from Liverpool, helped spur renewed interest in the cruise line.

By December of 2024, the company, which is owned by Carnival Corporation, again bested its booking record by 23 percent.

To capitalize on the momentum, Cunard unveiled themed cruises around cuisine, entertainment, and the celebration of the cruise line’s anniversary in June 2025. That voyage departed Southampton on June 24 and is ending in New York City on July 8.

An Exciting Lineup

Cunard introduced its 2027 itineraries at the beginning of June 2025 with a lineup featuring 195 new voyages across its four-ship fleet. Collectively, the ships will visit 115 ports in 32 countries between April 2027 and January 2028.

The itineraries include visits to 93 UNESCO World Heritage Sites, including iconic destinations like the Historic Centre of Florence, the Old City of Dubrovnik (Croatia), and the ancient ruins of Ephesus (Turkey).

In addition, 18 overnight port calls and late-evening departures are also featured on the schedule to offer extended time in port for guests looking to explore more on land.

Also a highlight? The return to homeport cruising from Cunard’s Southampton, England, base. For the first time since 2018, three of Cunard’s ships will sail roundtrip from the UK, which increases Southampton departure capacity by 54 percent year over year.

Read Also: Southampton Cruise Port: Terminals, Getting Around and More

The 2027 itineraries also include several maiden calls and lesser-known ports. For instance, the 113,000-gross-ton Queen Anne, will visit La Rochelle, France, and Sorrento, Italy, for the first time.

Meanwhile, The 90,900-gross-ton Queen Elizabeth will offer an extended European season to its 2,081 passengers, with 65 sailings that include 22 ports not visited in more than 15 years and maiden calls in Trieste, Italy, and Calvi, France. 

Queen Victoria, which is slightly smaller at 90,000 gross tons and managing 2,061 guests, will be taking guests to Iceland’s Grundarfjordur, marking Cunard’s first return since 2009. It will also make its inaugural call to Latvia’s capital of Riga.

Finally, Queen Mary 2 will continue to bring nearly 2,700 passengers on its signature crossing sailings and celebrate major moments like the Fourth of July in Boston and Christmas in the Caribbean.

Cunard Sees 55% Jump in Bookings After 2027 Itinerary Launch