Craig Robinson might not be leaving the comedy world after all.

On June 29, the 53-year-old comedian announced his plans to retire from comedy. Best known for his stand-up comedy and roles in shows like The Office and Brooklyn Nine-Nine, Craig teased his plans for a future after retirement.

Now, it seems like his retirement may not be what it seems.

Keep reading to find out more…

Variety reported Monday (July 7) that Craig‘s retirement seems to be part of an advertising campaign for AT&T.

Craig has previously appeared in AT&T commercials and billboards around Los Angeles announcing his retirement appear to be in AT&T’s signature color scheme.

In a video shared the day after Craig‘s initial retirement announcement, he spoke about starting a business. He says, “Hey guys, big shout out to all my small business owners. Hey, you guys got any advice for me while I’m trying to get my business afloat? I hit a few bumps in the road and I sure would appreciate you guys’ tips.”

Although neither the company nor the comedian have yet announced their partnership, it seems to be pointing toward a marketing campaign by AT&T aimed at small business owners.

Get your first look at The Office‘s upcoming spin-off series!