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While there are many spa destinations throughout the world, and especially in Southeast Asia where weary travellers make their way to Thailand and Indonesia to seek a respite from both physical and mental cares, Chiva-Som Hua Hin stands as a destination apart, one where healing and overall wellness become a truly personal experience.

For over three decades, this destination for both luxurious recreation and holistic care has enabled guests to reset themselves to a more ideal state of health through a well-considered blend of traditional healing modalities, contemporary medical science, and a truly relaxing environment right on the seashore.

But what really sets the Chiva-Som experience apart from others in its class is the way that there are no “one-size-fits-all” solutions here; everything from treatment plans to daily meals and activities are specifically tailored to the needs of individuals.

Where it all began

To know the ethos behind Chiva-Som, particularly its flagship Chiva-Som Hua Hin, is to know the story of its founder: former Thai deputy Prime Minister Boonchu Rojanastien.

The late politician may have begun his career in accountancy, but a lifelong fascination for good health and wellness were what drove him later in life to transform what was a holiday home into one of the world’s leading centres for holistic wellbeing.

The Thai province of Hua Hin initially served as a weekend escape for the Rojanastiens who saw it as a restful retreat from the hectic bustle of Bangkok.

In Hua Hin, they and their friends could play their favourite sports, breathe in unpolluted air, and eat meals that were healthier and tastier than their usual urban fare; this ensured that they were fully rested and recharged for the week ahead.

Boonchu Rojanastien’s motto in life was Above all, enjoy your life, and this meant his lifestyle involved an unregimented and deeply personal approach to wellness, leading him to encourage family and friends to adopt healthier habits to transform their own lives.

This ethos spread outside Rojanastien’s immediate circle, paving the way for the transformation of his beachfront residence into a resort specialising in health and wellness that officially opened in 1993.

Rojanastien named the resort Chiva-Som, a Thai phrase that translates as the haven of life.

While its founder passed on in 2007, his message of enjoying one’s life through healthful and transformative experiences remains the ethos that continues to drive Chiva-Som Hua Hin’s operations, guiding individual guests into making expertly-guided changes to their lifestyles, enabling them to live their best lives in the best of health.

One with nature, one with wellness

Today, Chiva-Som Hua Hin is known as one of Southeast Asia’s most awarded spa destinations, and for some very good reasons.

Under the leadership of its current chair and chief executive Krip Rojanastien who took over from his father in 2007, Chiva-Som has also built up a reputation for weaving sustainability principles throughout its operations, ensuring the glowing health of both its guests as well as its natural environment.

Likewise, its location along the coastline enables guests to enjoy balmy sea breezes, the saline air offering numerous health benefits from better breathing after exposure to urban pollution to lower stress levels and calmer nerves and skin; walking along the shore and exploring the surrounding environs in a tropical form of therapeutic shinrin-yoku [forest bathing] also provides a natural way to a hard-reset for the mind and body.

As our chief executive Gary Marshall will attest later in the series, Chiva-Som’s bevy of experts will also craft tailor-made plans for relaxation, rejuvenation, and recovery based on one’s overall health condition on both physical and mental/emotional levels.

In doing so, Chiva-Som is more than just another luxury getaway, but a place where mind and body can heal, build strength, and become better prepared to face the world beyond.

 

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