The post Amy Sykes is new head of wholesale distribution at Gold Medal appeared first on TD (Travel Daily Media) Travel Daily Media.

dnata Travel Group UK’s flagship B2B brand Gold Medal confirmed the further expansion of its Trade Partnerships Team through the appointment of Amy Sykes as their head of wholesale distribution.

This newly created role is field-based within the UK and focuses on identifying and acquiring new business opportunities in this sector.

Trade partnership director Karen Fletcher expressed delight at Sykes coming into the team, as her deep understanding of the wholesale market and technical insight into travel distribution platforms makes her the ideal person to lead this strategic area of the business.

Fletcher said: “Amy has settled into the team well and has already identified paths to grow Dnata Travel Group UK’s B2B wholesale distribution, including scheduled air and ground sales via Groups, flight API, website and GDS self-booking platforms. Amy’s appointment underscores Gold Medal’s commitment to supporting travel businesses with flexible, high-quality solutions tailored to the evolving needs of the market.”

Sykes, who joined Fletcher’s team last month, remarked: “’I’m thrilled to have joined Gold Medal at such a pivotal time for both the business and the wider travel industry, as technology continues to transform the way we distribute and experience travel. The new and upcoming developments within Gold Medal and dnata Travel Group UK, present real opportunities to support our partners in forward-thinking, meaningful ways.”

Meet Amy Sykes

Sykes has worked in the travel industry for 12 years, spending time as head of distribution at VOX Group and, more recently, as strategic sales manager for Hotelbeds. 

She joins Gold Medal with a wealth of expertise and keenness to collaborate with the brand’s trade partnership director to input an updated wholesale distribution strategy.

She said of her appointment: “I’m looking forward to putting my experience as a supplier of multiple product verticals to work, strengthening and expanding our wholesale proposition. Gold Medal has such a strong reputation with UK Travel Agents, and I’m passionate about bringing that same level of commitment and enthusiasm to our wholesale partners.”

Following the addition of Sykes, Gold Medal’s Trade Partnerships team now has 14 team members out on the road across the UK and Northern Ireland.

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